Welcome
Media Training to Present like a Pro
Tips and tools to raise your media profile and tell your story.
Services
For organisations - group workshops
For individuals - One on one coaching
For individuals - One on one coaching
Practical, group workshops for media spokespeople as well as to skill staff to identify and provide the right information for media stories and media issues.
For individuals - One on one coaching
For individuals - One on one coaching
For individuals - One on one coaching
Customised, one on one, coaching or training for CEOs, Board chairpersons, emerging leaders, and other media spokespeople for both good news stories and crisis management.
For PR & marketing professionals
For PR & marketing professionals
For PR & marketing professionals
Individual coaching or group workshops to help public relations and marketing professionals in effectively work with the media to meet organisational objectives.
For Local Government
For PR & marketing professionals
For PR & marketing professionals
Choose from a series of customisable group workshops including for Councillor induction, media spokespeople, and Council staff providing media story ideas and supporting information.
About Us
Specialists in media and presentation skills
Training is delivered by media and communication experts - Craig Eardley and Melinda Smith
Craig Eardley
Craig has decades of experience in public relations and corporate communication. He worked in media management roles for several organisations before setting up his own consultancy almost 20 years ago.
Craig's understanding of what journalists and audiences are looking for means he successfully generates large amounts of media coverage for a diverse range of clients - large and small.
His long-standing media clients have included Greater Bank, Catherine Henry Lawyers, Home in Place, Forsythes Training, Brain Industries, HMRI, and Lifeline Hunter Central Coast.
He is an expert in issues management and crisis management.
Melinda Smith
Melinda Smith spent 25 years working as a television journalist, news presenter, and radio broadcaster. After undertaking business studies, she applied her expertise and media experience to corporate communications and public relations, before establishing her own successful consultancy where she delivers strategic guidance, training and profiling.
Melinda knows the media and understands what makes a good story. She is experienced across local government, financial, legal, construction, health and welfare sectors, working closely with commercial and not-for-profit businesses to share their news. Effective profiling is generated through designing and delivering well planned and integrated communication strategies, underpinned by practical know-how.