About Us

Craig has decades of experience in public relations and corporate communication. He worked in media management roles for several organisations before setting up his own consultancy almost 20 years ago. 

Craig's understanding of what journalists and audiences are looking for means he successfully generates large amounts of media coverage for a diverse range of clients - large and small. 

His long-standing media clients have included Greater Bank, Catherine Henry Lawyers, Compass Housing, Forsythes Training, Brain Industries, HMRI and Lifeline Hunter Central Coast.

He is an expert in issues management and crisis management.

Melinda Smith spent 25 years working as a television journalist, news presenter, and radio broadcaster. After undertaking business studies, she applied her expertise and media experience to corporate communications and public relations, before establishing her own successful consultancy where she delivers strategic guidance, training and profiling.

Melinda knows the media and understands what makes a good story. She is experienced across local government, financial, legal, construction, health and welfare sectors, working closely with commercial and not-for-profit businesses to share their news. Effective profiling is generated through designing and delivering well planned and integrated communication strategies, underpinned by practical know-how.